A Street Business

Raised on Concrete is one of the most representative New York City-based apparel brand in the streets; rooted and built up in urban culture.

Our love and passion for Design constitute ROC’s characteristic properties: it opens gates to new ideas; reassures existing customers; attracts selective new clients who identify themselves with our vision and differentiates us from other labels.

We believe that a strong brand overcomes the mass advertisement in its concept capability. Through manufacturing excellent products, our confidence is currently growing together with our reputation; today, however, reputation also depends on how we deliver on our commitments.

Our Brand promise of