A Street Business
Raised on Concrete is one of the most representative New York City-based apparel brand in the streets; rooted and built up in urban culture.
Our love and passion for Design constitute ROC’s characteristic properties: it opens gates to new ideas; reassures existing customers; attracts selective new clients who identify themselves with our vision and differentiates us from other labels.
We believe that a strong brand overcomes the mass advertisement in its concept capability. Through manufacturing excellent products, our confidence is currently growing together with our reputation; today, however, reputation also depends on how we deliver on our commitments.
Our Brand promise of
Something we know can only be earned. It comes from the way we behave towards our philosophy. Our customers need to feel that we connect with them through the right product in the right way.
Part of earning trust is delivering on our promises. We seek to enhance the quality of our products integrating first-class design processes that add value and users can rely upon.
For ROC, the meaning of life; few companies can aim higher. If we can be trusted and we deliver on our promises then we will be regarded as an exceptional brand; one that people are proud to wear and proudly show to the world.
We are committed to innovation and to the continual pursuit of improvement. Because of our experience, we believe we are in a strong position to lead the future of Urban culture in a creative way, by developing better apparel alternatives.